TECHNOLOGY THAT CONNECTS

The Clubs Choice, while a new venture uses proven technology that takes advantage of the ever-growing webbuying across numerous categories. The Clubs Choice brings together the user experiences and observations of several early adopters of social networks with the business savvy of a ‘sports and entertainment events’ planner and capabilities of an internet-media company and its associated agency network. The company will address several divergent phenomenon in today’s internet-driven world including ‘social network services’, mobile computing, information overload, tension between cost of services and who pays.

As the impact of traditional advertising and promotional activities decline, businesses are searching for new ways to reach their target markets. While the internet has become ubiquitous, most advertising has merely been the adaptation of earlier forms of media content; banner or space ads, internet mass mailing (spam), or imbedded TV style commercials. Technological developments have also allowed businesses to better measure the results of their campaigns and promotional offers, particularly with internet based activities.

While enhanced by innovative technologies, the key innovation of this service is a business strategy which leverages up on existing services, relationships, and capabilities. Some of the necessary strategic elements exist in the market place generally, while others are the strengths and capabilities of the principals and strategic partners of the company.